Covent Garden Pop-Up
Unmade’s first time bringing the knitting experience to the public - a knitting machine was set up inside the Floral Street store. The activation was a great opportunity to bring in journalists and influencers, unveiling the process in a more engaging way than an email blast would. Press and customers could try on existing models, disrupt designs on iPads in the stores and see the product being made on the spot.
Selfridges Bright New Things
Every year, the legendary London department store Selfridges showcases emerging fashion talent. In 2016, Unmade was part of Bright New Things in two exciting ways, with our own window on Oxford Street, and with our own pop-up on the third floor where we installed a knitting machine. Customers were then aware of every step of the process.
At the same time, we decided to collaborate with the other designers who were a part of BNT so we could show a fresh new collection of designs. We worked with eco-leather master Martina Spetlova, sexy milliner Mich Dulce, Welsh denim label Hiut Denim, upcycling crochet extraordinaire Katie Jones (we gifted free leather patches to the first customers ordering her designs) and recycled nylon swimwear brand Auria.
Valentine’s Day Special
As a Valentine’s Day offer, I organised a collaboration with with organic chocolate brand Eat Chic, which makes the most delicious, healthiest PB cups (now sold at Whole Foods and Dean & Deluca so you might say I was onto something). When considering partnerships, sustainability or organic products were always preferred. We offered a chocolate bundle with every order placed in early February.
International Fashion Showcase (British Fashion Council)
Unmade was operating out of London landmark Somerset House, in which the British Fashion Council organised the International Fashion Showcase.
Unmade, alongside the BFA, handpicked six emerging designers to collaborate with and the collection was displayed during London Fashion Week.
London Fashion Week
Unmade provided sweaters to three designers showing during London Fashion Week, serving their mission to facilitate knitwear production to labels regardless of the scale of their operations. The designs were featured in Sadie Williams’ presentation (pictured), Dian Pelangi x Nelly Rose x Odette Steele’s show within the Fashion Scout programme, and longtime Unmade collaborator Christopher Raeburn.
I also worked closely with the designers on the following collaborations: Christopher Raeburn, It’s Nice That, Malika Favre, Studio Moross, Nicolas Sassoon, Studio Moniker, Paris Essex, and Kitty Joseph.