Vinted Editorial
Read some of the interviews that were published on Vinted’s websites – keep in mind content had to be localised as we gave the option to shop the interview subject’s closet.
Vinted TVC
This TV campaign was for Vinted (broadcast in France) and Kleiderkreisel (in Germany), as well as Mamikreisel (in Germany, for parents). I consulted on the script, casting, styling and postproduction.
Vinted, now one of the world’s leaders in second-hand shopping, was then undergoing a rebranding. As their Editorial Lead, I created and developed an editorial and social strategy and calendar, working closely with the Head of Brand, Merchandising and Design. My Editorial Team created editorial and social content, and curated merchandising edits, tailored to each country. You can see some examples above.
A key part of my role was also to define strategies helping sellers become super sellers, and customers become repeat customers, via how-tos and reworked FAQs, but also through integrated content. It is now widely successful in France and Germany.
I also worked on Kleiderkreisel’s two first TV campaigns, working closely with the agencies and production companies to ensure the TVCs were on-brand. As the in-house consultant, I gave insights on concept, casting, styling, music, and edits. You can watch the excerpts above.