Unmade – formerly Knyttan – is an exciting startup that set out to transform the knitting world - even the fashion industry if the New York Times is to be believed. By creating software facilitating the programming of notoriously difficult-to-operate knitting machines, the founders (two engineers and a knitwear designer) created both a B2C and B2B company. Indeed, Unmade can sell unique and sustainable made-to-order knitwear to customers, while also handling the production aspect of fashion companies that wouldn’t necessarily invest in knitwear (Christopher Raeburn and Rapha to name a few).
Following a round of investment, they rebranded as Unmade and along with the Creative Director, I came up with a brand voice and a tone to go along with the brand’s new identity. While they created a Content Manager position for me, I also worked on their social media and CRM strategy and execution. Add to that collaborations, special projects I helped manage, and influencer outreach to get an idea of the many hats one must wear in a startup. Above are examples of editorial content I pitched and produced for Unmade and collaborations I worked on.